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Understanding how a technology can be
incorporated into your product is essential to
specifying competitive high tech products in
today’s short product life cycles.
No department is an island.
Today’s engineering decisions must take into
account customer information. Understanding
how a product is actually used, and receiving
feedback from the marketplace are essential data
in today’s fast-paced engineering environment.
A marketing department needs to look for the
nuances in deployed technology to both
empower your sales force and help your
customers apply product features.
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The Mobius Effect
The traditional view of “single product, single
project” simply does not maximize the value
of design efforts or products. If the development
process is instead viewed as a mobius stript, knowing that new technologies and
features can be incorporated in the next release.
Once viewed as a process that has a well defined
beginning and ending point, the product
design process now extends well beyond the
engineering department. Marketing’s
involvement
is more integrated than just sending a
specification to a design manager. The
incorporation
of market desires becomes a competitive
edge.
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Manufacturing and product
support/reliability become involved long before
a real product exists. Often, last minute
changes adversely affect both the design
schedule and product usability.
BNS Solutions’ custom designed software
package tracks these requested specification
changes to be reviewed by the product team
regularly. Together, the team can determine the
optimum time to make product changes,
keeping the development on track.
The right skills at the right time.
BNS Solutions’ technical approach to
marketing and our creative engineering team
can help your company specify, develop, and
market high-tech products in today's
demanding business environment.
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